Local Business Growth Results

Performance-driven Google Ads results for local and regional businesses: healthcare, home services, and location-based brands. All data anonymized for public showcase.

California Treatment Center

Paid Search Manager | Local Healthcare | 90 Days

Before

• Cost per Lead: ~$115
• Budget: $0–$1,200
• No call tracking
• Fragmented attribution

After

✓ Cost per Lead: $54
✓ 47 leads (Month 1)
✓ Budget scaled to $4,000+
✓ Full call tracking

Impact: 53% CPA reduction | Account rebuild | CallTrackingMetrics integration

Behavioral Healthcare

Orange County | 60 Days

Before

• High CPA baseline
• Low phone call volume
• Poor impression share

After

✓ CPA down 25–30%
✓ Phone calls +40%
✓ Improved Quality Score

Actions: Competitor search campaigns | TCPA bid strategy | Hyperlocal targeting

Plumbing

Google Display | Perth, Australia | Nov 2020 – Nov 2021

Campaign Metrics

• 10M+ impressions
• 5,933 clicks
• Avg CPC: $3.40

Results

✓ 1.2K conversions
✓ Conv. Rate: 1.04%
✓ CPA: $34.24
✓ AOV: A$180–$250

Targeting: Perth, Australia | Top keywords: plumbing, plumbers | Peak: Jan 2021

Clothesline Company

E-commerce | Sydney & Brisbane | Dec 2022 – Feb 2023

Campaign Metrics

• 423K impressions
• 3,189 clicks
• Avg CPC: $1.20

Results

✓ 4.4K conversions
✓ 41 phone calls
✓ Conv. Rate: 0.36%

Targeting: Sydney & Brisbane | Top keywords: washing line, clothes line | Mobile optimized

SEO Agency in the USA

PPC Lead | Multiple Local Clients | 2024 – May 2025

Initial State

• Multiple client accounts
• Inconsistent tracking
• High CPA across campaigns

Results

✓ Improved CPA across all
✓ Increased call volume
✓ Enhanced CTR & Quality Score
✓ GA4/GTM integration

Clients: Addiction recovery, wellness, construction sectors | 6+ active campaigns

Local Business Performance Summary

Local / Regional Case Studies

53%

CPA Reduction (Treatment Center)

+40%

Phone Calls (Behavioral Healthcare)

If you run a local or regional business and want disciplined Google Ads execution—call tracking, hyperlocal targeting, and lead growth—you can send your details for a structured review.

Submit a Local Business Growth Proposal

Important Notes & Disclaimers

• All data shown is anonymized and safe for public portfolio use.
• Performance figures (CPA, conversions, calls, etc.) are specific to each account, market, and timeframe.
• Results for other local businesses will vary based on industry, competition, tracking, and sales process.
• This page is for demonstration of capability only and is not a guarantee of future performance.