Plumbers Growth Case Study

Focused Google Ads campaigns for a plumbing business in Perth, Australia. Display inventory and intent-based targeting used to consistently generate plumbing service leads at a profitable CPA.

Plumbing Company (Perth, Australia)

Google Display | Nov 2020 - Nov 2021

Campaign Metrics

• 10M+ impressions
• 5,933 clicks
• Avg CPC: $3.40

Results

✓ 1.2K conversions
✓ Conv. Rate: 1.04%
✓ CPA: $34.24
✓ AOV: A$180–$250

Targeting: Perth, Australia | Top keywords and audiences around emergency plumbing, local plumbers, and household plumbing services.

Growth takeaway for plumbers: pairing always-on display coverage with tight geo targeting and plumbing-intent signals allowed the account to drive a steady volume of jobs while keeping CPA close to the client’s target profit threshold.

Want these numbers for your plumbing business?

If you operate a plumbing or home services business and want disciplined Google Ads execution that protects margin while growing job volume, you can send your details and current performance numbers for a structured review.

Submit a Plumbing Growth Proposal

Important Notes & Disclaimers

• All data shown is anonymized and safe for public portfolio use.
• Performance figures (conversions, CPA, AOV, etc.) are specific to this account, market, and timeframe.
• Results for other plumbing businesses will vary based on service mix, pricing, competition, tracking, and sales process.
• This page is for demonstration of capability only and is not a guarantee of future performance.