I run paid search for US founders and operators who need a specialist — not an agency middle layer — managing their Google Ads. I've handled $300K/month budgets, delivered 70× ROAS, and built campaigns from zero to six figures.
I'm not for everyone — and that's intentional. The right fit produces better results, faster. I report directly to founders and owners. No layers. No account managers summarizing my work.
Shopify or WooCommerce stores with proven product-market fit, ready to scale revenue through Shopping Ads and Performance Max with real ROAS accountability — not vanity metrics.
Healthcare, legal, home services, SaaS founders who need qualified leads. I've managed $300K/month in behavioral health PPC. I understand high-stakes, compliance-aware campaigns.
You've proven the model. Now you need a paid search operator who builds the system, optimizes relentlessly, and gives you a clean weekly read — not a 40-slide deck.
He increased my sales from nothing to more than $100,000. Magnificent, detail-oriented. He knows what he's doing. If you're looking for a quality Google Ads manager with experience and passion — Hans is a great choice.
Hanzel was thorough and detailed in all his work. Excellent communication — professional and goes the extra mile. Hands-on through the whole process, delivered great results. An asset to any team.
Meticulous attention to detail, deep digital marketing expertise, and proactive problem-solving stood out. Delivered everything on time with open communication. Increased revenue, click-through rates, visibility, and site traffic.
Search, Shopping, Performance Max, and Call campaigns built from scratch — correct structure, match types, and negative keyword frameworks from day one.
End-to-end setup of analytics and tag management, including call conversions and event attribution. You'll know exactly which campaigns are making money.
Weekly review of search terms, bids, ad copy, and landing page signals. Structured split tests — not gut-feel changes.
Decision-ready reports delivered directly to you. Budget reallocation recommendations, ROAS breakdown, and next-step priorities. No fluff, no jargon.
First call includes a live audit of your existing account. You leave with real findings — whether we work together or not.
Schedule Your Free Audit →When you hire me, you get me — not a junior account manager who took a Google Ads course last month. I've been in this field for over a decade, managing budgets from $5K to $300K a month across eCommerce, healthcare, retail, and SaaS. Structured as a US LLC through Private USA LLC— clean contracts, proper invoicing, zero friction for US-based clients.
Dedicated Paid Search Pod for US founders and global brand owners. US LLC structured for clean client engagements. Peak 70× ROAS for AU/NZ sporting goods eCommerce; peak 20× ROAS for US retail client.
Dedicated Paid Search Manager for a US healthcare agency — Covenant Hills, Saddleback Recovery, Lighthouse Treatment Center, ZOE Recovery. $300K+/month managed. 15% conversion rate improvement. Up to 50% CPA reduction. Reported directly to CEO.
Managed $300K+ monthly ad spend across multiple accounts in Google Ad Manager. Keyword strategy, negative keyword management, A/B testing of all ad copy, and campaign optimization via Google Ads Editor.
Managed performance across Google Ads, Meta, Travel Ads, Expedia, Booking.com, Yelp, and Instagram Ads for a US-based portfolio. Monthly reporting via Google Data Studio.
End-to-end Google Ads management for a US retail company: campaign setup, keyword research, ad copy, landing page optimization, A/B testing, and regular stakeholder reporting.
Led Google Shopping Ads operations for multiple eCommerce clients under a US agency LLC. Client-facing reports in Google Data Studio; agency-wide paid search strategy development.
15 to 30 minutes. I audit your existing account live and identify quick wins and structural problems. Useful regardless of what you decide next.
Custom scope based on your goals, budget, and industry. Clear deliverables, clear pricing. No hidden retainer fees, no ambiguity.
GA4 + GTM tracking locked in first — always. Campaigns built or restructured. Ads live within the agreed timeline.
Weekly optimizations, monthly reports straight to you. Full transparency — what's working, what's next, what we're cutting.
Every day without a properly managed paid search campaign is revenue your competitors are collecting. Let's fix that — starting with a free 30-minute audit where you'll walk away with real findings, whether we work together or not.