70x ROAS
Ebike & Sporting Goods Retailer
Google Ads | Australia & New Zealand | 90 Days (Sep – Nov 2025)
The Situation
- Fragmented Google Ads campaign structure
- Weak geographic targeting
- Limited keyword governance
- Waste from broad search traffic
- No buyer avatar alignment
- Irregular optimisation cadence
Operator Actions
- Rebuilt Search and Performance Max architecture
- Search term mining and negative keyword system
- Geo targeting focused on high intent AU East Coast
- Audience signals aligned to buyer profiles
- Campaign structure built for BFCM scaling
- Daily monitoring and optimisation
Results
- 70x peak ROAS
- 60x+ ROAS windows during peak periods
- Major reduction in wasted spend
- Higher volume of high intent traffic
- Stable scaling during Black Friday / Cyber Monday
Business Impact
The account moved from fragmented campaign management to a structured
paid acquisition system. The new architecture improved efficiency,
stabilized ROAS, and created a foundation for scaling across Australia
and New Zealand.
About the Operator
Hans Lacida is a hybrid paid acquisition systems operator specializing
in Google Ads revenue systems for ecommerce brands and SEO agencies.
Focus: structured campaign architecture, ROAS stability, and
performance-based partnerships.